Here's how Larry Magid describes his heady early days with Jerry and company: "The Dead performed several times at the Factory in '68. They weren't great musicians, apart from Jerry Garcia, and they didn't yet have a popular song that really identified them. Their initial appeal was in the way they lived—as a commune. The sweet sense of a new rolling movement defined them. One weekend the club loaned them the Electric Factory car, a '59 Cadillac limo with big fins and a psychedelic paint job. The Dead loved tooling around the city in the limo, although they were less enthused about the accommodations offered at the Douglass Hotel above the Showboat at Broad and Lombard...Garcia and his bandmates found the Douglass way too funky. For years, they would tease...me about it: 'You put us up at that place.'"
This classic rarity was designed by one of the Electric Factory's most popular and prolific poster artists Spencer Zahn, whose pencil signature and copyright stamp appear on the reverse. Measuring 16x18 printed on semi-glossy card stock, it's documented in both The Art of Rock (image 4.212) and Magid's Electric Factory: Four Decades in Posters and Photographs (page 104). EX-MT to NM condition, with radiant colors and very minor edge handling that could be matted out for display.